user research Archives

UX Design, UX Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of workin...

UpTop Team

CX, UX Research

Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations...

UpTop Team

Process, UX Design, UX Research

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet,...

UpTop Team

CX, UX Design, UX Research

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate goo...

UpTop Team

Development, Mobile, UX Research

Taking the Guesswork out of Mobile App Development and Engagement

Remember Apple’s “there’s an app for that” iPhone 3 commercial? It may seem like ancient history now but, in fact, the viral and eventually trademarked phrase was thrust into the public’s co...

UpTop Team

Enterprise, Leadership, UX Research

Enterprise Applications and Their Impact on Employee Retention

Although it may not receive as much attention as product innovation or quality customer service, employee retention is just as critical to an organization’s success as any other facet of business. I...

UpTop Team

UX Research

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in...

UpTop Team

UX Research

User Research: Four Time-Saving Tips

You have a user research budget to improve your app, website or design, but you’ve hit a wall when searching online keywords like “customer research,” “user profile,” “usability testing,�...

UpTop Team

CX, Journey Mapping, UX Design, UX Research

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a...

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Insights Tagged With user research

[Infographic] Who is responsible for digital addiction?

Why User Experience Research is Important

Why Growth Hacking Is UX Design

Gartner APPS Recap: Emotions Charge Experience

Taking the Guesswork out of Mobile App Development and Engagement

Enterprise Applications and Their Impact on Employee Retention

Confirmation Bias: The True Value of Newcomer Eyes in User Research

User Research: Four Time-Saving Tips

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

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