How To Get Executive Buy-in For Experience Research

Description: Teams often tell us they have trouble connecting the dots between business value and experience research. Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.

In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop’s Craig Nishizaki about getting executive buy-in for experience research.

Interview Participants:

• Host: Josh Maltz, COO, UserTesting
• Craig Nishizaki, CEO & Head of Business @ UpTop
• Oct 09, 2023

Transcript

For a full transcript, please visit Episode 95: How to get executive buy-in for experience research on UserTesting’s website.