UserTesting: Insights Unlocked Podcast | Interviews Craig Nishizaki
Interview Participants:
- Host: Josh Maltz, COO, UserTesting
- Craig Nishizaki, CEO & Head of Business @ UpTop
- Oct 09, 2023
Length: 24m 12s
Description: Teams often tell us they have trouble connecting the dots between business value and experience research. Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results. In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop’s Craig Nishizaki about getting executive buy-in for experience research.
Transcript
For a full transcript, please visit Episode 95: How to get executive buy-in for experience research on UserTesting’s website.
