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What We Do

Connecting customer needs with business outcomes—through design and technology.

At UpTop, we connect customer needs with business goals by integrating UX Strategy, Research & Design, Content Development, and Software Development. Our approach creates digital experiences that are grounded in user insights, aligned with business objectives, and built to scale. By leading with influence across strategy, design, and development, we don’t just deliver solutions for today—we empower teams, unlock new opportunities, and strengthen organizations for lasting impact.
  • UX strategy
  • ux research & design
  • content development
  • Software development
UX Strategy
UpTop’s UX Strategy services help teams move from ambiguity to clarity through focused design sprints and collaborative workshops that define vision, align stakeholders, and validate ideas before major investments. We also create UX roadmaps that connect user insights to business priorities, ensuring strategy is actionable, user-centered, and scalable.
Design Sprints
Envisioning Sprint
Utilizing UpTop's Envisioning Sprint, we help define the vision for new products or features through a strategic and collaborative approach.
UX Strategy Sprint
Leverage UpTop’s UX Strategy Sprint to confidently launch new digital products using user research and rapid validation before development begins.
Rapid Design Sprint
Through our Rapid Design Sprint, we quickly prototype and validate product features to ensure they meet user expectations before full-scale development.
Workshops
Alignment Workshop
Unites cross-functional teams around a shared vision, ensuring clarity on objectives, roles, and priorities before moving into execution.
Ideation Workshop
Sparks collaborative creativity, helping teams rapidly generate, explore, and shape innovative solutions to key product challenges.
Prioritization Workshop
Helps teams evaluate ideas and initiatives against strategic goals, enabling clear, consensus-driven decisions on what to tackle first.
Capabilities:
  • Vision Definition
  • Stakeholder Alignment
  • UX Research & Discovery
  • Persona Development
  • User Journey Mapping
  • UX Roadmapping
  • Experience Audits
  • Experience Mapping
  • Rapid Prototyping & Validation
  • Benchmarking & Evaluation
    UX Research & Design
    UpTop’s UX Research & Design services blend user insights with intuitive design to create digital experiences that are engaging, scalable, and impactful. Through research, we uncover behaviors and pain points, then translate them into solutions—from wireframes to polished prototypes. Our iterative, collaborative approach builds alignment, empowers confident decisions, and ensures every product is grounded in real user needs.
    ux research
    User Validation
    Tests designs with real users to uncover friction, validate workflows, and deliver actionable insights that improve usability and reduce launch risk.
    UX Audit
    Evaluate the usability, accessibility, and overall effectiveness of your digital experience. Identify pain points, usability gaps, and opportunities for improvement to enhance user satisfaction and business performance.
    Accessibility Audit
    Assess your digital experience for compliance with WCAG standards, identifying accessibility barriers and opportunities to create a more inclusive, user-friendly experience for all.
    UX Benchmarking
    Measure the effectiveness of design changes by benchmarking the user experience before and after implementation. Identify improvements, validate design decisions, and ensure measurable business and user benefits.
    Competitive Benchmarking
    Evaluate your product's user experience against competitors to identify strengths, weaknesses, and opportunities for differentiation.
    ux design
    Product Design
    Deliver strategic and tactical design—including research, prototyping, and testing—on a recurring cadence, working alongside client teams to shape user-centered, high-impact digital experiences.
    IA Optimization
    Optimize the navigation and architecture of your site to improve usability, accessibility, and search performance.
    Search Optimization
    Improve search usability and discoverability by implementing best practices for existing search functionality.
    Research & Design Capabilities:
    • Usability Testing
    • Survey Creation & Analysis
    • User/Stakeholder Interviews
    • Journey Mapping
    • User Profile Creation
    • Card Sorting & Tree Testing
    • Observational Studies
    • Moderated A/B Testing
    • UX/UI Design
    • Interaction Design
    • Information Architecture
    • Wireframes
    • Prototyping
    • Design Systems
    • Visual Design
    • Accessibility & Inclusive Design
      • Usability Testing
      • Survey Creation & Analysis
      • User/Stakeholder Interviews
      • Journey Mapping
      • User Profile Creation
      • Card Sorting & Tree Testing
      • Observational Studies
      • Moderated A/B Testing
      • UX/UI Design
      • Interaction Design
      • Information Architecture
      • Wireframes
      • Prototyping
      • Design Systems
      • Visual Design
      • Accessibility & Inclusive Design
            Content Development
            UpTop’s Content Development services create clear, purposeful, and user-centered content that drives engagement and action. From UX writing and microcopy to messaging frameworks, we craft content that aligns with user needs, brand voice, and business goals. Our approach ensures content and design work seamlessly together to inform, guide, and convert, helping teams launch with clarity and scale with confidence.
            Content Strategy
            Align messaging, structure, and delivery with user needs and business goals to create clear, engaging, and purposeful digital experiences.
            Content Audit
            Evaluate existing content to identify gaps, redundancies, and opportunities for improvement, ensuring alignment with user needs and business objectives.
            Content Writing
            Craft clear, user-focused copy that communicates value, supports usability, and drives engagement across digital experiences.
            Software Development
            UpTop’s Software Development services turn strategy and design into reliable, scalable products. From backend systems and APIs to mobile apps and front-end interfaces, we build high-performance solutions tailored to your business needs. Our collaborative approach ensures seamless alignment with strategy, design, and content, so every product we deliver not only works flawlessly, but creates meaningful, lasting value for your users.
            Digital transformation
            Tech Strategy
            Select the right technologies, plan scalable architectures, and align development decisions with business goals for long-term success.
            Digital Modernization
            Upgrade outdated systems, processes, and experiences by leveraging modern technologies and scalable architectures to improve performance and enhance usability.
            Solution Architecture
            Design scalable, secure, and efficient system frameworks, aligning technology, integrations, and infrastructure to support business objectives and long-term growth.
            Product Roadmapping
            Defines a clear vision, prioritizes features, and aligns stakeholders, creating a strategic plan that guides development and drives measurable business outcomes.
            FULL STACK APP & SERVICE DEVELOPMENT
            Custom App Development
            designs and build tailored digital solutions to meet your unique business needs, delivering scalable, high-performing applications. 
            Mobile App Development
            Design and build scalable, high-performing native and cross-platform applications, creating seamless, user-friendly experiences. 
            API Integration
            Connects your digital products with third-party systems and internal tools, enabling seamless data exchange, improved functionality, and scalable performance.
            API & Microservices 
            Design and develop scalable, secure APIs and microservices to support seamless system interactions.
            UX Strategy
            UpTop’s UX Strategy services help teams move from ambiguity to clarity through focused design sprints and collaborative workshops that define vision, align stakeholders, and validate ideas before major investments. We also create UX roadmaps that connect user insights to business priorities, ensuring strategy is actionable, user-centered, and scalable.
            User Validation
            Tests designs with real users to uncover friction, validate workflows, and deliver actionable insights that improve usability and reduce launch risk.
            UX Audit
            Evaluate the usability, accessibility, and overall effectiveness of your digital experience. Identify pain points, usability gaps, and opportunities for improvement to enhance user satisfaction and business performance.
            Accessibility Audit
            Assess your digital experience for compliance with WCAG standards, identifying accessibility barriers and opportunities to create a more inclusive, user-friendly experience for all.
            Research & Design Capabilities:
            • Usability Testing
            • Survey Creation & Analysis
            • User/Stakeholder Interviews
            • Journey Mapping
            • User Profile Creation
            • Card Sorting & Tree Testing
            • Observational Studies
            • Moderated A/B Testing
            • UX/UI Design
            • Interaction Design
            • Information Architecture
            • Wireframes
            • Prototyping
            • Design Systems
            • Visual Design
            • Accessibility & Inclusive Design
            UX Research & Design
            UpTop’s UX Research & Design services blend user insights with intuitive design to create digital experiences that are engaging, scalable, and impactful. Through research, we uncover behaviors and pain points, then translate them into solutions—from wireframes to polished prototypes. Our iterative, collaborative approach builds alignment, empowers confident decisions, and ensures every product is grounded in real user needs.
            ux Research
            UX Benchmarking
            Measure the effectiveness of design changes by benchmarking the user experience before and after implementation. Identify improvements, validate design decisions, and ensure measurable business and user benefits.
            Competitive Benchmarking
            Evaluate your product's user experience against competitors to identify strengths, weaknesses, and opportunities for differentiation.
            Capabilities:
            • Usability Testing
            • Survey Creation & Analysis
            • User/Stakeholder Interviews
            • Journey Mapping
            • User Profile Creation
            • Card Sorting & Tree Testing
            • Observational Studies
            • Moderated A/B Testing
            ux design
            Product Design
            Deliver strategic and tactical design—including research, prototyping, and testing—on a recurring cadence, working alongside client teams to shape user-centered, high-impact digital experiences.
            IA Optimization
            Optimize the navigation and architecture of your site to improve usability, accessibility, and search performance.
            Search Optimization
            Improve search usability and discoverability by implementing best practices for existing search functionality.
            Capabilities:
            • UX/UI Design
            • Interaction Design
            • Information Architecture
            • Wireframes
            • Prototyping
            • Design Systems
            • Visual Design
            • Accessibility & Inclusive Design
            Content Development
            UpTop’s Content Development services create clear, purposeful, and user-centered content that drives engagement and action. From UX writing and microcopy to messaging frameworks, we craft content that aligns with user needs, brand voice, and business goals. Our approach ensures content and design work seamlessly together to inform, guide, and convert, helping teams launch with clarity and scale with confidence.
            Content Strategy
            Align messaging, structure, and delivery with user needs and business goals to create clear, engaging, and purposeful digital experiences.
            Content Audit
            Evaluate existing content to identify gaps, redundancies, and opportunities for improvement, ensuring alignment with user needs and business objectives.
            Content Writing
            Craft clear, user-focused copy that communicates value, supports usability, and drives engagement across digital experiences.
            Software Development
            UpTop’s Software Development services turn strategy and design into reliable, scalable products. From backend systems and APIs to mobile apps and front-end interfaces, we build high-performance solutions tailored to your business needs. Our collaborative approach ensures seamless alignment with strategy, design, and content, so every product we deliver not only works flawlessly, but creates meaningful, lasting value for your users.
            Digital transformation
            Tech Strategy
            Select the right technologies, plan scalable architectures, and align development decisions with business goals for long-term success.
            Digital Modernization
            Upgrade outdated systems, processes, and experiences by leveraging modern technologies and scalable architectures to improve performance and enhance usability.
            Solution Architecture
            Design scalable, secure, and efficient system frameworks, aligning technology, integrations, and infrastructure to support business objectives and long-term growth.
            Product Roadmapping
            Defines a clear vision, prioritizes features, and aligns stakeholders, creating a strategic plan that guides development and drives measurable business outcomes.
            FULL STACK APP & SERVICE DEVELOPMENT
            Custom App Development
            designs and build tailored digital solutions to meet your unique business needs, delivering scalable, high-performing applications. 
            Mobile App Development
            Design and build scalable, high-performing native and cross-platform applications, creating seamless, user-friendly experiences. 
            API Integration
            Connects your digital products with third-party systems and internal tools, enabling seamless data exchange, improved functionality, and scalable performance.
            API & Microservices
            Design and develop scalable, secure APIs and microservices to support seamless system interactions.

            Feedback That Fuels Us

            Feedback That
            Fuels Us

            "We trust UpTop, they hit it out of the park for us. You (UpTop) are at the top of my list for recommendation of an user experience firm. In the future if any of my IT Executive peers is looking for this service, I certainly recommend UpTop"
            William Zauner
            CIO, JAMS
            "We set the bar very high, and UpTop constantly impressed me with their quick ability to land value."
            Katie Spring
            Sr. Business Program Manager, Microsoft
            "We evaluated multiple companies and we were looking at three different companies of who move forward with. We felt like UpTop had the most strength in their UX Discovery process to get us all aligned and marching in the same direction with the same vision"
            Casey Goddard
            Director of Product Management, CX and Content, Premera BlueCross

            Let's Talk

            Let's Talk

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