Journey Mapping

Journey Map Your Way to Trust and Conversion

Journey mapping is a visual way to see how users engage with your brand at each interaction point and the emotions they feel along the way. The process builds empathy for the user as you view the experience through their eyes, helps to uncover the root causes of problems, and aligns your team around a common goal.

UpTop is experienced at creating customer-specific journey maps. Our Journey Mapping Workshop has been designed to help you identify areas for the largest impact and create a plan to test possible solutions. We can help you build towards a more empathetic UX and prioritize improvements in a way that aligns with your business objectives.  

Key Benefits

  • Persona. Choose a specific user to accurately show their experience
  • Goal. Consider the user’s goal and the steps needed to reach it
  • Actions. What action does the user take to move forward
  • Emotions. Review the user's emotional response at each step
  • Insight. Examine if the end result could be improved

Journey Mapping Outcomes

Create your journey map
Consider your results
Choose your response

Start your own journey mapping exercise

A journey map, in its most basic form, is:
• A series of user goals and actions on a timeline grid – end-to-end experience.
• Understanding user thoughts and emotions in order to create a narrative.
• A narrative that is condensed into a visualization used to communicate insights that will inform design processes.

Doing a journey map for ourselves was good for several reasons, you can learn more about that by watching this video. Hear from our UX Manager Michael Woo about how important Journey Mapping exercises are to UX and companies as a whole. 
You will be redirected to the worksheet download, once the form is submitted. You will also receive a follow-up email with the link for you to access the worksheet at any time.

Start your own journey mapping exercise

A journey map, in its most basic form, is:
• A series of user goals and actions on a timeline grid – end-to-end experience.
• Understanding user thoughts and emotions in order to create a narrative.
• A narrative that is condensed into a visualization used to communicate insights that will inform design processes.

Doing a journey map for ourselves was good for several reasons, you can learn more about that by watching this video. Hear from our UX Manager Michael Woo about how important Journey Mapping exercises are to UX and companies as a whole. 
You will be redirected to the worksheet download, once the form is submitted. You will also receive a follow-up email with the link for you to access the worksheet at any time.

Success Stories: UpTop

Premera Blue Cross

Reimagining the key moments of a patient’s journey for the largest health plan provider in the Pacific Northwest

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

Premera Blue Cross

Reimagining the key moments of a patient’s journey for the largest health plan provider in the Pacific Northwest

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).
SUCCESS STORIES
"Doing a Journey Map, it allows us to tackle several things. Number one, it lets us holistically look at our customer touch points end to end. It allows us to form actionable insights by looking at pain points and opportunities... it's a great exercise in collaboration where it allows many folks from different groups to get together and contribute."
– Michael Woo, UX Manager at Up Top

On The Blog: Journey Mapping

JOURNEY MAPPING BLOGS
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