Visual Design

Design with Purpose

Visual design is often the first thing that users notice when engaging with your product/service, and when utilized properly it can increase the usability and engagement of your digital experience. The principles of visual design, such as scale, visual hierarchy, balance, and contrast, all work together to guide your user towards intended content and build trust and interest in your brand.

UpTop’s designers can work with you to build or evolve your visual design for a dynamic digital experience. Creating a clear and consistent brand style will help you build trust with your customers and enable them to move through your product/service with confidence. 

Key Benefits

  • Impression. A polished thoughtful design shows users that you care
  • Confidence. Consistent, clear visuals are easier to navigate
  • Purpose. Visual hierarchy shows users what path to take
  • Engagement. Dynamic visuals create interest and engage users
  • Flexibility. Timeless designs can evolve with your brand

Visual Design Deliverables

Moldboards
Style Tiles
Iconography
Style Guide
Micro Interactions
Custom Illustration

Success Stories: Visual Design

Premera Blue Cross

During their process of envisioning and designing, HMA’s leadership engaged UpTop's expertise to help build their new Member Portal and Mobile App.

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.

Premera Blue Cross

During their process of envisioning and designing, HMA’s leadership engaged UpTop's expertise to help build their new Member Portal and Mobile App.

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.
"UpTop has been amazing. I would never go with another company."
– Suzanne Perkins, Real Estate Agent, Sotheby’s International Realty

On The Blog: UpTop

7 KPIs to Measure the ROI of UX Design

UX design plays a vital role in the overall success of your website or application. It’s not uncommon then that companies put a large number of resources into developing UX that is both highly funct...
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