Visual design is often the first thing that users notice when engaging with your product/service, and when utilized properly it can increase the usability and engagement of your digital experience. The principles of visual design, such as scale, visual hierarchy, balance, and contrast, all work together to guide your user towards intended content and build trust and interest in your brand.
UpTop’s designers can work with you to build or evolve your visual design for a dynamic digital experience. We create designs that are timeliness, giving a nod to current trends, but are not cornered by them once they’re gone. Creating a clear and consistent brand style will help you build trust with your customers and enable them to move through your product/service with confidence.
Impression. A polished thoughtful design shows users that you care
Confidence. Consistent design helps to build trust with your brand
Purpose. Visual hierarchy is intentional design that guides users to specific actions
Engagement. Dynamic and relevant visuals create interest and engage users
Flexibility. Timeless designs will evolve as your brand evolves
Introduction In 2023, the expectations of users for their online and mobile experiences are higher than ever. According to TopTal, 88% of users are less likely to return to a website after a bad user ...