Participants:
- Craig Nishizaki, Head of Business @UpTop
- Michael Woo, Head of Design @UpTop
Length: 2m 02s
Craig Nishizaki:
How can business leaders tap UX methods leadership strategy design to help them accomplish their business objectives? I’ll ask you and then maybe I’ll chime in a little bit as well.
Michael Woo:
Yeah, that’s a great question. Something we’re always thinking about. So first off, I think that if they traditionally have been a user-centric organization, they need to trust the process. If they don’t truly believe in the process, the project or the initiative will fail before it even starts. Secondly, if they’re working with an external firm like UpTop, for example, you need to find a partner that has an approach that aligns with your organizational needs. So for example, we practice a lot of design thinking and lean UX principles that generate results and outcomes quickly, which our clients absolutely love. But often though, time is a constraint for our clients and they can’t spend months on out doing research without seeing actionable insights. So on the contrary, if an organization uses a resource from within, whether it’s hiring new or leveraging existing resources, making sure that the person or person has research and UX capabilities.
Now sometimes you see organizations turn to, like I said earlier, web designers or worse graphic designers. No offense, I used to be these folks, but you need to possess the right capabilities in order to be successful. And lastly, you need to start small finding a project that’s manageable in size so you can deliver quick wins if you could tie your efforts directly to results. This will give you and leadership the confidence and I think the proof that you need to scale UX to more initiatives across the organization.
For more information, watch the entire podcast which includes the clip above.
