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All posts by: UpTop Team
UX Research

How to Build a Research Program on a Tight Budget

In this episode, host Michael Woo sits down with UX Research Director Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.
Digital Strategy, UX Design

How to Measure the Impact of UX Design

In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success.
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