UpTop Team, Author at UpTop

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid refle...

UpTop Team

Digital Strategy, UX Design

The Advantage of an External Perspective in UX Design

Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design....

UpTop Team

Digital Strategy

Breaking Barriers: Strategies for Conquering Digital Business Challenges

Join us as we unpack the top 5 hurdles organizations often encounter on their digital journey and unveil practical solutions to conquer them....

UpTop Team

CX, Journey Mapping, Leadership, Website Design

How the Modern Enterprise B2B Buyer Journey Has Changed

We are joined by Senior UX Designer, Deborah Roberts, to discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these c...

UpTop Team

Technology, UX Design

Usability Testing’s Impact on Emerging Tech

The user experience (UX) design field continually evolves alongside the technologies it seeks to enhance. As innovative technologies such as generative AI, advanced chatbots, virtual reality (VR), aug...

UpTop Team

Design Thinking, UX Design

Great UX is the Engineering of the Entire Experience

In the latest episode of Results by Design, we discuss a topic close to UpTop’s heart–our DNA–“Great UX is the Engineering of the Entire Experience Not Just the Design of the Screens...

UpTop Team

Design Thinking, Leadership, UX Design

Driving Business Growth With UX Strategy

In the inaugural episode of our series, we dive into the realm of User Experience (UX) design and strategies, shedding light on how these essential components empower business leaders to steer their o...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

[eBook] Defining the Problems that Detract from Your UX

Taking the time to accurately and concisely identify and frame the problem ensures that you don’t miss out on opportunities. It also prevents you from wasting your time and resources creating someth...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

[eBook] The First Step in Design Thinking is Expressing Empathy for Your Users

At UpTop, we use a practice called design thinking to inject empathy into all of our UX research and design activities. Design thinking is a structured process that helps teams like yours approach pro...

UpTop Team

Development, Digital Strategy, Technology

Avoid the ‘Technology for its Own Sake’ Trap in Web Design

Over the past two decades, technology has rapidly evolved, reshaping how businesses operate, communicate, and engage customers. Innovations like advanced analytics, artificial intelligence (AI), machi...

UpTop Team

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All posts by: UpTop Team

How to Create Velocity and Alignment for Your Vision

The Advantage of an External Perspective in UX Design

Breaking Barriers: Strategies for Conquering Digital Business Challenges

How the Modern Enterprise B2B Buyer Journey Has Changed

Usability Testing’s Impact on Emerging Tech

Great UX is the Engineering of the Entire Experience

Driving Business Growth With UX Strategy

[eBook] Defining the Problems that Detract from Your UX

[eBook] The First Step in Design Thinking is Expressing Empathy for Your Users

Avoid the ‘Technology for its Own Sake’ Trap in Web Design

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