UpTop Team, Author at UpTop

Digital Strategy, UX Design

UX Design and Marketing: Two Sides of the Same Coin?

In 2024, global spending on digital and alternative media advertising and marketing grew by over 13%. In contrast, investments in traditional media increased by just over 4%. Given the clear shift tow...

UpTop Team

Journey Mapping, UX Research

5 High-Value UX Activities Your Company is Overlooking

Hosts Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company opera...

UpTop Team

Mobile, UX Design

Mobile Strategy: Optimizing for Google’s Mobile Expectations

In the last decade, the world has become increasingly mobile-centric. The proliferation of smartphones, tablets, and other portable devices has fundamentally changed how people access information and ...

UpTop Team

Design Thinking, UX Design

UpTop’s UX Approach for Successful Digital Products

No one day at a design agency is the same, especially here at UpTop. Every project is unique, and every client comes with their own set of requirements, timelines, and budgets. Practicing an ideal UX ...

UpTop Team

Digital Strategy, UX Design, Website Design

Elements of an Effective B2B Web Strategy

Hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target pe...

UpTop Team

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid refle...

UpTop Team

Digital Strategy, UX Design

The Advantage of an External Perspective in UX Design

Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design....

UpTop Team

Digital Strategy

Breaking Barriers: Strategies for Conquering Digital Business Challenges

Join us as we unpack the top 5 hurdles organizations often encounter on their digital journey and unveil practical solutions to conquer them....

UpTop Team

CX, Journey Mapping, Leadership, Website Design

How the Modern Enterprise B2B Buyer Journey Has Changed

We are joined by Senior UX Designer, Deborah Roberts, to discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these c...

UpTop Team

Technology, UX Design

Usability Testing’s Impact on Emerging Tech

The user experience (UX) design field continually evolves alongside the technologies it seeks to enhance. As innovative technologies such as generative AI, advanced chatbots, virtual reality (VR), aug...

UpTop Team

Recent Posts

Recent Tweets

Trending Now

Blog Categories

Tracking Code: Hot Jar & FullStory

All posts by: UpTop Team

5 High-Value UX Activities Your Company is Overlooking

Mobile Strategy: Optimizing for Google’s Mobile Expectations

UpTop’s UX Approach for Successful Digital Products

Elements of an Effective B2B Web Strategy

How to Create Velocity and Alignment for Your Vision

The Advantage of an External Perspective in UX Design

Breaking Barriers: Strategies for Conquering Digital Business Challenges

How the Modern Enterprise B2B Buyer Journey Has Changed

Usability Testing’s Impact on Emerging Tech

About UpTop

Recent Posts

UpTop Newsletter