UpTop Team, Author at UpTop

UX Research

User Research: Four Time-Saving Tips

Effective UX research can be daunting, especially for teams with limited time and resources. From doing customer research and creating user profiles to conducting usability tests and surveys, figuring out...

UpTop Team

Digital Strategy, UX Design

UX Design and Marketing: Two Sides of the Same Coin?

In 2024, global spending on digital and alternative media advertising and marketing grew by over 13%. In contrast, investments in traditional media increased by just over 4%. Given the clear...

UpTop Team

Journey Mapping, UX Research

5 High-Value UX Activities Your Company is Overlooking

Hosts Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates!

UpTop Team

Leadership, Process, Project Management

How to Push Back on Unrealistic Deadlines

[btx_video type="external" video_url="https://www.youtube.com/watch?v=Qcdz6DVT-NU"] Participants: Craig Nishizaki, Head of Business @UpTop Michael Woo, Head of Design @UpTop Length: 3m 26s How do you handle unrealistic client timelines? Michael Woo and Craig...

UpTop Team

Design Thinking, UX Design, UX Research

Prototyping in UX: When, How, and Why

When NASA engineers began preparing for the Artemis missions, a program designed to return humans to the Moon and eventually journey to Mars, the process didn't start with full-scale rockets. Instead,...

UpTop Team

Mobile, UX Design

Mobile Strategy: Optimizing for Google’s Mobile Expectations

In the last decade, the world has become increasingly mobile-centric. The proliferation of smartphones, tablets, and other portable devices has fundamentally changed how people access information and engage with businesses...

UpTop Team

Design Thinking, UX Design

UpTop’s UX Approach for Successful Digital Products

No one day at a design agency is the same, especially here at UpTop. Every project is unique, and every client comes with their own set of requirements, timelines, and...

UpTop Team

Design Thinking, Digital Strategy

Unlock Better Team Strategy Through Modern Design Sprints

Creativity can sometimes feel like an elusive gift granted only to a few. But in reality, creativity is a skill, and like any skill, it can be strengthened with practice...

UpTop Team

Technology, UX Design

4 Tips for Pairing a Great UX Design With Your IoT Device

The tremendous growth of Internet of Things (IoT) devices in recent years demonstrates clear value and demand for connected technology. In 2023, there were 15.9 billion IoT devices, expected almost...

UpTop Team

UX Design

Data Visualization: Transforming Big Data Into Strategic Action

In an increasingly digital world, businesses generate massive volumes of data daily. While some of this information is invaluable, much of it is simply noise. Analytics solutions help organizations sift...

UpTop Team

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All posts by: UpTop Team

User Research: Four Time-Saving Tips

5 High-Value UX Activities Your Company is Overlooking

How to Push Back on Unrealistic Deadlines

Prototyping in UX: When, How, and Why

Mobile Strategy: Optimizing for Google’s Mobile Expectations

UpTop’s UX Approach for Successful Digital Products

Unlock Better Team Strategy Through Modern Design Sprints

4 Tips for Pairing a Great UX Design With Your IoT Device

Data Visualization: Transforming Big Data Into Strategic Action

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