UpTop Team, Author at UpTop

Design Thinking, UX Design, UX Research

Prototyping in UX: When, How, and Why

When NASA engineers began preparing for the Artemis missions, a program designed to return humans to the Moon and eventually journey to Mars, the process didn't start with full-scale rockets. Instead,...

UpTop Team

Mobile, UX Design

Mobile Strategy: Optimizing for Google’s Mobile Expectations

In the last decade, the world has become increasingly mobile-centric. The proliferation of smartphones, tablets, and other portable devices has fundamentally changed how people access information and engage with businesses...

UpTop Team

Design Thinking, UX Design

UpTop’s UX Approach for Successful Digital Products

No one day at a design agency is the same, especially here at UpTop. Every project is unique, and every client comes with their own set of requirements, timelines, and...

UpTop Team

Design Thinking, Digital Strategy

Unlock Better Team Strategy Through Modern Design Sprints

Creativity can sometimes feel like an elusive gift granted only to a few. But in reality, creativity is a skill, and like any skill, it can be strengthened with practice...

UpTop Team

Technology, UX Design

4 Tips for Pairing a Great UX Design With Your IoT Device

The tremendous growth of Internet of Things (IoT) devices in recent years demonstrates clear value and demand for connected technology. In 2023, there were 15.9 billion IoT devices, expected almost...

UpTop Team

UX Design

Data Visualization: Transforming Big Data Into Strategic Action

In an increasingly digital world, businesses generate massive volumes of data daily. While some of this information is invaluable, much of it is simply noise. Analytics solutions help organizations sift...

UpTop Team

Digital Strategy, UX Design, Website Design

Elements of an Effective B2B Web Strategy

Hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.

UpTop Team

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.

UpTop Team

Digital Strategy, UX Design

The Advantage of an External Perspective in UX Design

Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design.

UpTop Team

Digital Strategy

Breaking Barriers: Strategies for Conquering Digital Business Challenges

Join us as we unpack the top 5 hurdles organizations often encounter on their digital journey and unveil practical solutions to conquer them.

UpTop Team

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All posts by: UpTop Team

Prototyping in UX: When, How, and Why

Mobile Strategy: Optimizing for Google’s Mobile Expectations

UpTop’s UX Approach for Successful Digital Products

Unlock Better Team Strategy Through Modern Design Sprints

4 Tips for Pairing a Great UX Design With Your IoT Device

Data Visualization: Transforming Big Data Into Strategic Action

Elements of an Effective B2B Web Strategy

How to Create Velocity and Alignment for Your Vision

The Advantage of an External Perspective in UX Design

Breaking Barriers: Strategies for Conquering Digital Business Challenges

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