Journey Mapping Blogs - Page 2 of 3

Journey Mapping, UX Research

Leveraging Journey Mapping to Increase Patient Member Engagement

Journey mapping is a collaborative exercise that enables your team to develop empathy for users by viewing their journey through their eyes.

Michael Woo

CX, Journey Mapping

Understanding Your Customer Insights Doesn’t Have To Be Painful

Consumer insights help businesses build effective websites that connect with customers. Explore best practices and strategies for businesses of all sizes.

Craig Nishizaki

CX, Journey Mapping, Leadership, Website Design

How the Modern Enterprise B2B Buyer Journey Has Changed

We are joined by Senior UX Designer, Deborah Roberts, to discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.

UpTop Team

CX, Design Thinking, Digital Strategy, Journey Mapping

5 User-Centric Strategies Which Refine the Customer Journey

The digital customer journey is a critical aspect of the customer experience (CX). Explore five strategies to optimize CX across eCommerce channels.

Craig Nishizaki

CX, Design Thinking, Journey Mapping, UX Design, UX Research

[eBook] Defining the Problems that Detract from Your UX

Taking the time to accurately and concisely identify and frame the problem ensures that you don’t miss out on opportunities. It also prevents you from wasting your time and resources...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

Improve Your Digital Experiences by Defining the Right Problem

You can’t solve your customers’ problems if you don’t know what they are. Discover how to use design thinking to better serve your customers.

Michael Woo

CX, Design Thinking, Journey Mapping, UX Design, UX Research

[eBook] The First Step in Design Thinking is Expressing Empathy

At UpTop, we use a practice called design thinking to inject empathy into all of our UX research and design activities. Design thinking is a structured process that helps teams...

UpTop Team