Customer journey mapping is a user experience research exercise that allows you to obtain a holistic end-to-end view of your customers actions and emotions as they try to reach a goal within your digital experience. Documenting your users’ experience into a visual map enables you to uncover gaps and opportunities that will help you design a truly great customer experience and create more internal alignment in the process.
Design Thinking Journey Mapping UX ResearchNovember 2, 2022
[eBook] A Guide To Customer Journey Mapping
By UpTop Team
7 months ago