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Digital Strategy, UX Design, Website Design

Elements of an Effective B2B Web Strategy

Hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target pe...

UpTop Team

CX, Leadership, Process

Surpassing Customer Expectations: Resolving CSAT Issues That Plague Your Organization

Surpassing customer expectations isn't a one-time goal but a continuous pursuit. Here's how to elevate CX, enhancing brand reputation and your bottom line....

Craig Nishizaki

Digital Strategy, Leadership, UX Design

How To Convince Management Buy-In With Your UX Design Process

We navigate the complexities of gaining management support for your UX design process. Here's how to bridge user needs with management priorities....

Craig Nishizaki

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid refle...

UpTop Team

Leadership, Project Management

Getting on the Same Page: How To Connect Almost Everyone to Your Business Growth Strategy

A business growth strategy must engage employees and stakeholders throughout an organization. This guide offers tips for getting everyone connected....

Craig Nishizaki

CX, Design Thinking, Digital Strategy

What Comes Next? Because Customer Success Is About More Than Just the Task at Hand

Client success is about much more than just completing a sale. This guide provides a deep dive into how healthy approaches to task and project management lead to customer success....

Craig Nishizaki

Digital Strategy, UX Design

The Advantage of an External Perspective in UX Design

Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design....

UpTop Team

Leadership, Process

Solving the Right Business Challenges: How To Know Where To Start Your Journey

Every enterprise faces business challenges. Overcoming them requires accurate diagnostics and targeted solutions. This guide explains tips and tools....

Craig Nishizaki

UX Design, Website Design

5 Reasons Your Internal IT Group Shouldn’t Handle Your Website Redesign

Businesses need to regularly revisit and refine their digital assets to keep them fresh, optimized, and aligned with current best practices. If your website has become outdated or unresponsive to user...

Michael Woo

Digital Strategy, UX Design, Website Design

So Here’s How To Do Effective Corporate Website Design That Ticks All the Right Boxes

Corporate website design plays a critical role in shaping public perception of companies. Explore tips and best practices for building your online presence....

Craig Nishizaki

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Elements of an Effective B2B Web Strategy

Surpassing Customer Expectations: Resolving CSAT Issues That Plague Your Organization

How To Convince Management Buy-In With Your UX Design Process

How to Create Velocity and Alignment for Your Vision

Getting on the Same Page: How To Connect Almost Everyone to Your Business Growth Strategy

What Comes Next? Because Customer Success Is About More Than Just the Task at Hand

The Advantage of an External Perspective in UX Design

Solving the Right Business Challenges: How To Know Where To Start Your Journey

5 Reasons Your Internal IT Group Shouldn’t Handle Your Website Redesign

So Here’s How To Do Effective Corporate Website Design That Ticks All the Right Boxes

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