Journey mapping, in its simplest form, is a visual way to see how your users engage with your brand at different interaction points, across channels, and the emotions they feel along the way. This extremely valuable exercise builds empathy for the user as you view the experience through their eyes, helping to uncover friction points along the path of accomplishing a goal over time.
Journey maps should be created for different users and be specific to goals they are trying to accomplish. These maps are living and breathing documents that should be maintained regularly as user behavior, business, and market conditions change.
Our mapping exercises help to identify both internal and external friction points. They are also the launch point for identifying opportunities to innovate. Journey mapping is the core of our user research when engaging with our design sprints. They are an integral part of a broader design approach to larger initiatives.
Journey maps should be created for different users and be specific to goals they are trying to accomplish. These maps are living and breathing documents that should be maintained regularly as user behavior, business, and market conditions change.
Our mapping exercises help to identify both internal and external friction points. They are also the launch point for identifying opportunities to innovate. Journey mapping is the core of our user research when engaging with our design sprints. They are an integral part of a broader design approach to larger initiatives.
