UpTop Team, Author at UpTop

Development, eCommerce, Technology, Website Design

Adaptive design or progressive enhancement?

A lot of business blogs will suggest that you start your web development conversation by deciding whether you need to build either a responsive or an adaptive website. There’s some confusion inheren...

UpTop Team

CX, Journey Mapping, UX Design, UX Research

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a...

UpTop Team

CX, Journey Mapping

Mapping a Great Customer Experience

Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when ...

UpTop Team

Digital Strategy, Mobile, UX Research

Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart pho...

UpTop Team

Conversion Rate

Want to Increase Conversion? Avoid the Working Brain.

Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System ...

UpTop Team

Recent Posts

Recent Tweets

Trending Now

Blog Categories

Tracking Code: Hot Jar & FullStory

All posts by: UpTop Team

Adaptive design or progressive enhancement?

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a Great Customer Experience

Best mobile strategy? Ask the right questions first.

Want to Increase Conversion? Avoid the Working Brain.

About UpTop

Recent Posts

UpTop Newsletter