CX Blogs - Page 4 of 4

CX, Technology

Leveraging UX Design for Self-Service Customer Support

Consumers like instant gratification, and it’s no different when it comes to customer service. Whether it’s pre-sale or post-sale support, your customers want answers to their questions right away...

UpTop Team

CX, Digital Strategy, UX Design

Mastering CX: A Retailer’s Key to Future Growth

Retailers today face a critical decision: Should they focus solely on their brick-and-mortar stores or innovate their technology to deliver a seamless digital and physical customer experience? Many re...

UpTop Team

CX, Design Thinking, Journey Mapping

Identify, Prioritize, Fix: Fight UX Friction at Its Source

UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at fir...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design

Erase Friction to Increase Revenue

The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digita...

UpTop Team

CX, Technology, UX Design

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’...

UpTop Team

CX, UX Research

Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations...

UpTop Team

CX, Journey Mapping, Process, UX Research

Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both inter...

UpTop Team

CX, UX Design

Why UX Will Make or Break Your Business

User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Su...

UpTop Team

CX, Technology

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat...

UpTop Team

CX, eCommerce

From UX to CX: Businesses Must Adapt in the Age of the Customer

Marked by the mass digitalization of networked computers that began in the early 1990s, we are now entering a new “age of the customer,” which according to Forrester requires a new business approa...

UpTop Team

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Insights About CX

Leveraging UX Design for Self-Service Customer Support

Mastering CX: A Retailer’s Key to Future Growth

Identify, Prioritize, Fix: Fight UX Friction at Its Source

Erase Friction to Increase Revenue

Basic Principles for Designing VUI

Why User Experience Research is Important

Why Your Business Should Do Journey Mapping too

Why UX Will Make or Break Your Business

3 Strategies For Getting C-Suite Buy-In On Chatbots

From UX to CX: Businesses Must Adapt in the Age of the Customer

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