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Mobile, UX Design, Website Design

The Marketer’s Guide to UI/UX Design

In the digital-first age, businesses have more ways than ever to communicate with customers and prospects. Your brand’s online presence is often the first and most lasting impression you make. A...

UpTop Team

Digital Strategy, UX Design

Proving the Value of UX Design

Great UX design creates a smooth, intuitive experience for users. Yet, decision-makers may not recognize its value. Business leaders focused on profits in a competitive market need convincing that UX ...

UpTop Team

Development, Process, Program Management, Project Management

Aligning Design & Dev for Custom Website Builds

App and custom website development is no small feat. Looming deadlines and tight budget constraints can make the job difficult—even if everything goes right the first time. If designers and develope...

UpTop Team

marketing and UX design create effective marketing strategy

Digital Strategy, UX Design

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially, it may seem that pairing marketers with a UX design team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on ...

UpTop Team

eCommerce, UX Design, Website Design

UX Design Bootcamp: 7 Tips to Increase Conversions

Online competition is rife, which means your website or app’s user experience (UX) can make or break your business’s success. A well-designed UX not only improves customer satisfaction but...

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CX, Technology

Leveraging UX Design for Self-Service Customer Support

Consumers like instant gratification, and it’s no different when it comes to customer service. Whether it’s pre-sale or post-sale support, your customers want answers to their questions right away...

UpTop Team

Essentials-Creating-Customer-Journey-Map

Design Thinking, Journey Mapping, UX Research

Essential Elements in Creating a Customer Journey Map

Customers today have high expectations. They want more than just a quality product or service—they expect a seamless experience that meets their needs. In fact, 73% of consumers say customer experie...

UpTop Team

Technology, UX Design

Why UX is Key to Successful IoT Products

The Internet of Things (IoT) is here but has not yet matured into a mainstream technology. As one of the biggest emerging trends in the tech world, it’s only a matter of time before enterprising pro...

UpTop Team

Accessibility, Technology, UX Design

Accessibility Solutions for VUI Design

As voice user interfaces (VUIs) become more ubiquitous, it’s critical to consider inclusion and accessibility in their design. While VUIs offer new opportunities for hands-free, eyes-free intera...

UpTop Team

CX, Digital Strategy, UX Design

Mastering CX: A Retailer’s Key to Future Growth

Retailers today face a critical decision: Should they focus solely on their brick-and-mortar stores or innovate their technology to deliver a seamless digital and physical customer experience? Many re...

UpTop Team

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The Marketer’s Guide to UI/UX Design

Proving the Value of UX Design

Aligning Design & Dev for Custom Website Builds

3 Ways Marketing and UX Can Work Together to Drive Profitability

UX Design Bootcamp: 7 Tips to Increase Conversions

Leveraging UX Design for Self-Service Customer Support

Essential Elements in Creating a Customer Journey Map

Why UX is Key to Successful IoT Products

Accessibility Solutions for VUI Design

Mastering CX: A Retailer’s Key to Future Growth

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