OYO asked UpTop to redesign their key customer experience flows for their US site, from search to booking, using a mobile-first approach. We used a combination of standard UX practices, industry trends, and worked closely with product owners to align with existing design standards where applicable.
UpTop’s rapid design and iteration process allowed OYO to accelerate the design to dev process, enabling their development team to launch the new product designs in a very tight window.
UpTop’s rapid design and iteration process allowed OYO to accelerate the design to dev process, enabling their development team to launch the new product designs in a very tight window.
