Mattress Firm, the largest mattress retailer in the U.S., was established in 1986 with the goal of becoming a different kind of mattress retailer. Through a strong focus on creating a unique shopping experience with a large selection of quality brand name bedding products, competitive pricing, and knowledgeable associates, Mattress Firm has emerged as the gold standard of its industry.
Mattress Firm first engaged UpTop with the goal of assessing their recently created website, and addressing any trouble spots or shortcomings that may be hindering conversions and overall user appeal. Throughout the 7 year relationship, UpTop worked to improve Mattress Firm’s e-commerce experiences, from home page to checkout using analytics, user feedback, and industry best practices. A few specific examples include an expansive Post Purchase UX audit and update of the entire checkout flow.
Mattress Firm first engaged UpTop with the goal of assessing their recently created website, and addressing any trouble spots or shortcomings that may be hindering conversions and overall user appeal. Throughout the 7 year relationship, UpTop worked to improve Mattress Firm’s e-commerce experiences, from home page to checkout using analytics, user feedback, and industry best practices. A few specific examples include an expansive Post Purchase UX audit and update of the entire checkout flow.
